Company collaborates with CloudSeven and decides on what type of branded interactive promotion they would like to create. We offer a number of promotion formats including sweepstakes, user-generated video, photo & essay-based contests and coupon give-aways. ...read more

Company decides on a promotion name and prize details. Define the start and end dates of your promotion and decide upon how the winners will be selected. Viral campaigns take time to gestate, so we encourage clients to run a minimum one-month campaign.

To get the most out of your promotion, we encourage our clients to offer aspirational prizes and those that can be shared amongst friends. Remember, the higher the perceived value of your prize, the more interest your promotion is going to generate!

Our creative team will take it from here! After briefing with your marketing team our designers and developers will go to work to create the exact look and feel that you want for your promotion. Our team can create just about anything, just give them the nod, and watch the magic happen!

At CloudSeven we also know how important branding is to your company. With this is mind, we strive to create promotions within the boundaries of your brand and persevere to ensure your promotion fits seamlessly within your wider marketing campaign.

It’s all fun and games til… It is at this point that we need to input the promotion rules, terms and conditions and privacy policy. CloudSeven Interactive is partnered with Weekes Preston Lawyers, a firm that specialises in managing and advising on interactive promotions. In this capacity we can assist you with the legal and fulfilment aspects of running a contest, sweepstakes or giveaway/coupons campaign. No promotion is too big or too small – we can assist clients with the most complex and cutting edge promotions and also the shortest and simplest. ...read more

Now that we’ve created your interactive promotion, it can be published onto your company website and within multiple social networks, including Facebook, Ning, Bebo and MySpace. In addition, we can publish your promotion on any website via an interactive gidget or widget. We can also build branded web banners, facebook ads and coordinate these to be hosted on a website of your choice. All this will help you get the maximum possible exposure for your promotion and your brand!

Now that your promotion is online, users can engage with it via a number of channels. They can enter your promotion while browsing your company’s website, they can hear about it via a friend invite on a social network, they can see it in a web banner or a newsfeed on their social network page, or they can find out about it via a widget or gidget on a friend's page.

No matter how they find out about your promotion, users can now easily invite their social network friends and generate activity feeds that promote your brand within the social networks.
This means that for every contestant, scores of their social network friends will potentially hear about and enter your promotion. They too can invite their social network friends and generate activity feeds, and so the word spreads.

Our technology allows us to measure the performance of your promotion quickly and efficiently. Our reporting feature will download the raw data instantly and we are then able to perform a custom analysis depending on the variables you have selected. For instance, a client can choose to collect such data as name, age, gender, email address, mailing addresses or numerous other variables which can be built into their entry form or survey. In addition other variables which are tracked that will show you how effectively your promotion is working include ‘number of friends referred’ and ‘number of friends accepted’. ...read more