Types of Promotions

CloudSeven offers a variety of promotion formats to help you create and distribute an engaging and effective promotion suited to your brand’s needs!

1. User-Generated Contests

User-generated contests are a fantastic way to encourage interactivity with your brand or product.

 

CloudSeven offers a number of user-generated contest formats:

  • User-generated video contest
  • User-generated photo contest
  • User-generated essay contest
  • User-generated logo contest
  • User-generated multimedia contest

 

A company can then choose from four winner-selection formats:

  • Public vote only;
  • Company judges the winner only;
  • Company selects finalists then public votes for winners;
  • Public vote determines finalists then company chooses winners.

 

A company can then determine when & how users vote:

  • Once per contest:
  • Once per day
  • Thumbs up/thumbs down
  • Via 'vote now' button.

 

In a user-generated contest, the public can submit entries, vote, comment on submissions and share their favorite entries; all of which generate newsfeeds and help spread the word.

2. Sweepstakes

Sweepstakes promotions are a popular promotion where the prize-winner is selected from a random draw. Sweepstakes are most effective as a tool for creating consumer involvement with a brand or product and thus encouraging consumption of the product.

Our team will create a custom entry form, custom graphics, define eligibility criteria, randomly draw the winners, send notifications to participants and download entry data for your analysis. When users enter the sweepstakes, word spreads via friend invites and newsfeeds.

In NSW and the ACT, sweepstakes are classed as a lottery and thus require a permit. CloudSeven offers a comprehensive permit service which covers all regulatory aspects to make your promotion build as smooth as possible.

3. Coupons

Coupons are certificates (either paper based or digital) that provide consumers with discounts on goods or services when they are redeemed with retailers or manufacturers. A company should run a coupon promotion when they want to achieve a specific marketing objective such as launching a new product, increasing sales, driving traffic to their web site or generating buzz about their brand.

In a CloudSeven coupon promotion, word spreads via friend invites and newsfeeds that are generated when someone downloads an ecoupon or is issued with a promotional code. A company can input unique discount codes compatible with their online shopping cart and define the maximum number of coupons they wish to release. Our team will create you a custom entry form, a custom coupon design, send notifications to participants and download entry data for your analysis.

4. Product Giveaways

 

A company should run this type of promotion when they wish to spread the word about their product, build brand recognition, introduce a new product or gather customer feedback.

In a CloudSeven giveaway promotion, a company can define the maximum amount of product(s) they want to give-away. Our team will create you a custom design for your promotion, create a custom entry form, send notifications to participants and download entry data for your analysis. Word spreads via a newsfeed created when someone interacts with the promotion and via friend invites.