Viral Features

A CloudSeven social network promotion contains numerous viral (online word-of-mouth) features such as friend invites, activity streams, newsfeeds and notifications. Our technology is fully integrated with a number of social networks and provides a powerful tool to help spread the word about a promotion and brand.

Such features include:

Activity Streams/Newsfeeds:

Newsfeeds are generated when a user interacts with your promotion e.g. submits an entry, votes, writes a comment, downloads a coupon etc. A typical newsfeed will announce to a person's friends that they have entered the contest and will display up to 5 custom designed graphics.  As such, for every one person engaging with your promotion, potentially hundreds of their friends could read about your promotion and be exposed to your brand.

Friend invites:

After interacting with your promotion, users will see a list of all their social network friends who they can easily invite to join your promotion.  As such, for every person who enters your promotion potentially up to 16 more will be directly invited to join.

User comments:

Beneath each submission in a user-generated contest there is a comment board where users can submit their opinions about entries. These comments produce activity streams and notifications, thus encouraging more people to visit the promotion.

Notifications:

When users engage with your promotion, notifications may be generated that encourage users to come back and re-engage with your promotion. For example, if someone writes a comment on the comment board of a video contest entry, all those who previously submitted comments will be notified that a new comment has been submitted.

Share feature:

Users can click a "share" button beneath user generated contest submissions in order to publish the submission to their wall. A large graphic that is customed designed to fit with your brand/campaign will accompany the wall post.